ON JULY 20, FOX RACING WILL AGAIN JOIN MOUNTAIN BIKERS AROUND THE
WORLD IN THE SECOND ANNUAL HOLIDAY FOR MOUNTAIN BIKING.
Fox Racing, the global leader in MX and MTB gear and apparel, announces its continued support for the annual holiday of mountain biking formally known as “International Ride Mountain Bike Day”. Globally recongnized as #RIDEMTBDAY, the movement is composed of decentralized,
community-based events that take place around the globe with mountain bike brands, media,
professionals, retailers, parks and local riders everywhere, with everyone showing their love and
support for the sport of mountain biking by holding group rides, fundraisers, races and demos on
JULY 20 – EVERY YEAR.
With promotion and support from a number of Mountain Bike brands, advocacy groups and athletes, the first annual #RIDEMTBDAY in 2018 included participants from over 40 countries and created tens of thousands of social media hashtags and impressions. Most importantly, it gave mountain bikers an excuse to get out and ride together all over the world.
For 2019, we plan to take #RIDEMTBDAY to the next level by helping promote the day with even
more industry partners around the world. Fox will be supporting a number of events globally and
promoting the fact that #RIDEMTBDAY doesn’t belong to any one person or group. If you’re a
mountain biker it belongs to you, so please join us in recognizing and celebrating the “Official Holiday of Mountain Biking” JULY 20 – INTERNATIONAL RIDE MTB DAY.
To celebrate, Fox Racing Philippines partnered with R.O.X. and The Bike Playground in Quezon City and prepared activities fit for all ages. Activities like The Pump Track Challenge, Time Trial, BikeClinic, Strider Cup and more.
Since this is the official day of mountain biking, the event will be joined by other brands as well.
Brands like GT Cycles, BMC Bicycles, Shimano, Dan’s Bike Shop, Gran Trail Cycles, Bianchi,
Columbia Sportswear, DC, Nalgene, Osprey, Sea to Summit, The North Face, and more.
Bring your bikes on July 20 and celebrate with us!
About Fox Racing
For over four decades, Fox Racing has been the global leader in motocross and mountain biking gear and apparel. Fox outfits the world’s best athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, ambassadors and athletes all around the world.
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