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The Race to Outdoor Revolution - TNF 100 2016

Boundaries. They’re made to be broken. This is the mantra of those who never stop exploring and pushing themselves to their limits. This is the mantra of the participants of the TNF 100 2016.

The North Face (TNF) held its annual TNF 100 last April 30 to May 1, 2016 at the Camp John Hay Country Club in Baguio-Benguet. The route which showcased the scenic mountain ranges and trails of the Cordilleras, is a favorite among runners and outdoor enthusiasts. This year, even more adventure seekers thronged to Baguio for this race as TNF 100 opened up its trail courses to 100 km, 50 km, 22 km, and now, to 11 km.

This is no small feat for those who know the perils and the thrills of trail running. Training in the outdoors is more than just moving your exercise regimen’s geography. It is pushing your mental and physical limits to adapt to the constantly evolving and oftentimes, uncontrollable nature of the outside environment. It is about always being ready to explore, and that is what The North Face is all about.

True to its core values, The North Face has launched its official training regimen—Outdoor Training this year. This revolutionary workout program will be practiced in the open, subsequently harnessing the athlete’s mental and physical agility, strength, balance, and core power like never before. Because the outside elements can be unpredictable and extreme, it is imperative that the practitioner uses apparel that gives superior breathability and durability that complements their training.

This is why The North Face developed its Tekware product line, Mountain Athletics. This performance wear line of The North Face applies technology specifically suited for the outdoors, making its wearer Get Better and Go Further in their outdoor training. It is the gear that the athletes use to make them perform their best in the TNF 100 2016, which is now bigger than ever.

TNF 100 2016 is one of the most important events this year as it lines up with The North Face’s 50th year Anniversary. Tim Sedo, Regional Marketing Manager for Hong Kong and Asia markets, and a dedicated skateboarder, snowboarder and outdoor enthusiast himself, has flown in for this very special occasion. 

Exploration is a journey, a race if you may, and The North Face is at the forefront of this race, blazing a trail so that others may follow. Like @thenorthfaceph at their Facebook page and follow them on Instagram to know more about how you can be a part of this outdoor revolution.

The North Face 100  2016 was made possible in partnership with: Department of Tourism- CAR, City of Baguio, LGUs of Itogon and Tuba, JHMC, Baguio Ayala Land Techno-Hub. Thanks to Microtel & Camp John Hay as official hotel partners. Thanks also to the following sponsors such as SUMMIT Water & Cobra Energy Drink as the official drink sponsors; R.O.X., Garmin, PLDT Smart SME Nation, Zalora, C3fit. Special thanks to Mitsubishi Motors for providing official vehicles to TNF 100.  The North Face 100 2016 would also like to acknowledge the following media partners: History Channel, CrossOver 105.1, Retro 105.9, Manila Bulletin, The Philippine Star, Business Mirror, Endurance, Speed Magazine, & www.spin.ph.

 

Please check this site: http://www.thrillofthetrail.ph/ for more of event and race details.

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of The North Face in the Philippines. 

    

About The North Face

The North Face is the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear. Founded in 1968 in San Leandro California, USA, the brand is named after the iciest, toughest and most formidable façade of a mountain in the western hemisphere to climb.

The people behind The North Face pride themselves for being the greatest advocates of exploration in the world, teaming up with the finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. More than 40 years after its inception The North Face continues to inspire, enable and share the passion to Never Stop Exploring™

 

About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

 The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 300 stores in 8 Asian countries -- making it a force to reckon with. To date, the Primer Group employs over 3,000 and has established businesses in Malaysia, Thailand, Vietnam, Hong Kong, Indonesia, Japan, Singapore, Australia and the United Kingdom.